Beauty Products
![Jean Paul Gaultier "Le Male" Two custom luxury boxes. Aluminum tin cans with image of superman flying through tin for Jean Paul Gaultier Le Male fragrance with text "I Love Gaultier"](/sites/files/2022-08/gaultier-super-man-2x.jpg)
In an ever-crowded marketplace, consumers continue to invest in products that resonate with their own lifestyles, priorities and goals. To create a compelling product that makes a lasting connection, brands can utilize metal packaging’s diverse design possibilities for innovative shaping, decorative and graphic techniques that capture individual attention and foster engagement.
Particularly in the personal care space, which often includes high-end beauty, cosmetic and fragrance items, brands are tasked with communicating to consumers that their products are worth the investment. Metal is an ideal secondary packaging material to communicate a sense of luxury and value to consumers—especially when it is used as the backdrop for the myriad of decorative enhancements and printing techniques that are available to convey elegance, quality and sophistication.
The material can also be leveraged for its inherent versatility in size and shape, which enables customization that helps visually convey a brand’s promise and distinguish it from the competition, as well as supports long-term brand exposure. When used to create a presentation-ready container for gift sets, samples or cross-product promotions, metal can be reused, which extends brand visibility and offers a strong marketing benefit.
Ultimately, the ‘beauty’ of innovative metal product packaging is its ability to establish a unique bond with consumers, which can ultimately add credibility, grow product sales and build brand loyalty.
Related Stories
![](/sites/files/styles/article_teaser_image/public/fields/images/article/BR_WOPA070517_D057_HD%20720p%20%28002%29.jpg?itok=vj5CLpkF)
World Biodiversity Day: Building a shared future for all life
![The logo for the Aerosol Recycling Initiative which features a drawing of an aerosol can with a gray, green, and blue design.](/sites/files/styles/article_teaser_image/public/fields/images/article/ari-logo-00.png?itok=2GICD2Qu)
Industry Value Chain Launches Aerosol Recycling Initiative
云顶集团糖果游戏 Holdings, Inc. Elects Timothy J. Donahue as Chairman of the Board
![A group of 云顶集团糖果游戏 employees stand in a warehouse wearing safety glasses and earplugs with a sign that says "Stop, think, act."](/sites/files/styles/article_teaser_image/public/fields/images/article/Stop-Think-Act_visual.jpg?itok=VM-g4tZ-)
World Day for Safety and Health at Work
云顶集团糖果游戏 Holdings, Inc. Declares Quarterly Dividend
云顶集团糖果游戏 Holdings, Inc. Reports Strong First Quarter 2022 Results
云顶集团糖果游戏 Holdings, Inc. To Add High-Speed Aluminum Can Line to Agoncillo, Spain Plant
![A landscape with several wind turbines in farm fields as the sun sets in the background.](/sites/files/styles/article_teaser_image/public/fields/images/article/云顶集团糖果游戏%20AAC_Earth%20Day%202022.png?itok=hLYlxda8)
Earth Day 2022: Our Journey to Net-Zero
![A variety of brightly decorated aluminum cans inside a blue cooler with ice](/sites/files/styles/article_teaser_image/public/fields/images/article/Coolbox%20scene.jpg?itok=E0oPYQBT)
Beverage Cans: The Packaging of 1000 Faces
云顶集团糖果游戏 Holdings Schedules First Quarter 2022 Earnings Conference Call
![](/sites/files/styles/article_teaser_image/public/fields/images/article/ResourceEfficiency.jpeg?itok=ruuYgF4n)
World Water Day: Replenishing Our Resources
![云顶集团糖果游戏's İzmit plant](/sites/files/styles/article_teaser_image/public/fields/images/article/云顶集团糖果游戏%20Izmit%20Plant%20%281%29.jpg?itok=Mz3_gnBG)
云顶集团糖果游戏’s Turkish Operations Recognized for Their Sustainability Efforts
![Infographic about 云顶集团糖果游戏's roadmap toward our industry goal. See long description](/sites/files/styles/article_teaser_image/public/fields/images/article/云顶集团糖果游戏_Global-Recycling-Day.png?itok=RuODqfcB)
Global Recycling Day: Raising the Bar Worldwide
云顶集团糖果游戏 Holdings, Inc. Announces Pricing of Senior Notes
云顶集团糖果游戏 Holdings, Inc. Announces Senior Notes Offering
云顶集团糖果游戏 Holdings, Inc. To Expand Its United Kingdom Footprint With New Beverage Can Plant
![云顶集团糖果游戏 Logo - Forward Programme #StepFORWARDwith云顶集团糖果游戏. Metal Recycles Forever](/sites/files/styles/article_teaser_image/public/fields/images/article/FORWARD_Visual-PR.jpg?itok=qgx5J1gb)